At this year’s event “Construction and operation of canteen kitchens and modern company catering” on 9 and 10 October, ventopay took part as a platinum partner at FH Campus Wien.
Together with DDr. Franz Haslauer – the managing director of the ÖMBG (Österreichischen Mensen Betriebsgesellschaft m.b.H.) – ventopay CEO Ing. Johannes Reichenberger gave an inspiring lecture.
“Attractive canteen – Successful operational control concepts and digital customer loyalty”
Under the title “Attractive canteen – Successful operational control concepts & digital customer loyalty”, the two presented, among other things, the jointly implemented digitalization project “Mensa Club”.
In addition to the increase in efficiency in the back and front-of-house area, the main focus was on close customer loyalty. At the more than 50 cafeterias throughout Austria, an innovative customer loyalty solution with a smartphone app now replaces conventional discount systems and speeds up payment.
Digital customer loyalty program achieves all goals
Joint project implementation led to long-term and sustainable efficiency gains. In just 2 years, the following goals were achieved:
- automated billing with subsidy providers
- uniform payment medium at all ÖMBG locations
- Austria-wide customer loyalty program
- flexible bonus and subsidy programs
- innovative customer communication platform to the guests in real time
Ing. Johannes Reichenberger and DDr. Franz Haslauer agree:
“The “Mensa Club” acts as a central hub for communication, payment and customer loyalty. For the ÖMBG, the smartphone app is the ideal channel to communicate easily with all students and increase customer loyalty. These, in turn, enjoy a fast and mobile payment opportunity as well as numerous benefits that they earn through the bonus program.”
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