Attractive cafeteria with digital customer loyalty at ÖMBG

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At this year’s event “Construction and operation of canteen kitchens and modern company catering” on 9 and 10 October, ventopay took part as a platinum partner at FH Campus Wien.

Together with DDr. Franz Haslauer – the managing director of the ÖMBG (Österreichischen Mensen Betriebsgesellschaft m.b.H.) – ventopay CEO Ing. Johannes Reichenberger gave an inspiring lecture.

“Attractive canteen – Successful operational control concepts and digital customer loyalty”

Under the title “Attractive canteen – Successful operational control concepts & digital customer loyalty”, the two presented, among other things, the jointly implemented digitalization project “Mensa Club”.

In addition to the increase in efficiency in the back and front-of-house area, the main focus was on close customer loyalty. At the more than 50 cafeterias throughout Austria, an innovative customer loyalty solution with a smartphone app now replaces conventional discount systems and speeds up payment.

Attractive cafeteria: DDr. Franz Haslauer (ÖMBG) and Ing. Johannes Reichenberger (ventopay)

Digital customer loyalty program achieves all goals

Joint project implementation led to long-term and sustainable efficiency gains. In just 2 years, the following goals were achieved:

automated billing with subsidy providers
uniform payment medium at all ÖMBG locations
Austria-wide customer loyalty program
flexible bonus and subsidy programs
innovative customer communication platform to the guests in real time

Ing. Johannes Reichenberger and DDr. Franz Haslauer agree:

“The “Mensa Club” acts as a central hub for communication, payment and customer loyalty. For the ÖMBG, the smartphone app is the ideal channel to communicate easily with all students and increase customer loyalty. These, in turn, enjoy a fast and mobile payment opportunity as well as numerous benefits that they earn through the bonus program.”